Brand Development Key Art Environmental Signage Digital Marketing Campaigns
The Problem
How can we re-brand a marathon's legacy?
About the client
Wasserman Media is a marketing group that specializes across a multitude of sports and entertainment.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
2017 was the 50th anniversary of San Francisco's "Summer of Love", and we wanted to capture the spirit of that legendary summer. We designed a brand new Identity Logo, as well as iconography that was eventually featured on the 30-foot tall trusses that all of the runners started and finished through.
Bay to Breakers in 2016
Starting Line Truss
Starting Line Truss Render
Key Art Assets
Additional Branding
In 2018, Team Wasserman announced that they were announcing an extension of the race: the Breakers Bonus. We created various logo lockups, and ultimately landed on one that spotlighted the mascot of the race, Ape Hasbury.
Other Initial Concepts
Digital Marketing
We had a year long process of creating digital assets leading up to the race. These assets included social media posts, gifs, and stickers for the race’s camera app.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
NEXT PROJECT
Entera
Bay to Breakers
Deliverables
Race Identity, Digital Marketing, Environmental Design
Credits
Wasserman Media Alaska Airlines
Wasserman Media is a marketing group that specializes across a multitude of sports and entertainment.
2017 was the 50th anniversary of San Francisco's "Summer of Love", and we wanted to capture the spirit of that legendary summer. We designed a brand new Identity Logo, as well as iconography that was eventually featured on the 30-foot tall trusses that all of the runners started and finished through.
Bay to Breakers in 2016
Starting Line Truss
Starting Line Truss Render
Key Art Assets
Additional Branding
In 2018, Team Wasserman announced that they were announcing an extension of the race: the Breakers Bonus. We created various logo lockups, and ultimately landed on one that spotlighted the mascot of the race, Ape Hasbury.
Other Initial Concepts
Digital Marketing
We had a year long process of creating digital assets leading up to the race. These assets included social media posts, gifs, and stickers for the race’s camera app.
