Brand Development Web Design UI / UX Webflow Development
The Problem
How can we design an e-commerce experience that stands out?
About the client
DRYPT is an activewear brand that promotes overcoming the inner obstacles in all of us.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Initially, DRYPT reached out to refine their Brand Identity. They've had their product and logo designed, but were unsure how to approach their marketing strategy.
We provided DRYPT with different moodboards, showcasing alternative ways we can present their brand. Ultimately, we came to a fruition to present the brand as a brand for the individual. By circling the Brand Pillars and the audiences they are trying to captivate, DRYPT is more clearly able to hone down on their marketing efforts.
Brand Development Deck
Web Design + Development
With a Brand Strategy in mind, DRYPT needed to develop their E-commerce Platform. Over the course of a month, we worked on lo-fi wireframes, hi-fidelity mock ups, to a working prototype in Webflow.
We then converted the site from Webflow to Shopify where they can have more power controlling their inventory and marketing efforts.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
NEXT PROJECT
Lather
Drypt
Deliverables
Brand Handbook, Web Design, Web Development
Credits
DRYPT
DRYPT is an activewear brand that promotes overcoming the inner obstacles in all of us.
How can we design an e-commerce experience that stands out?
BRAND DEVELOPMENT
Initially, DRYPT reached out to refine their Brand Identity. They've had their product and logo designed, but were unsure how to approach their marketing strategy.
We provided DRYPT with different moodboards, showcasing alternative ways we can present their brand. Ultimately, we came to a fruition to present the brand as a brand for the individual. By circling the Brand Pillars and the audiences they are trying to captivate, DRYPT is more clearly able to hone down on their marketing efforts.
Brand Development Deck
Web Design + Development
With a Brand Strategy in mind, DRYPT needed to develop their E-commerce Platform. Over the course of a month, we worked on lo-fi wireframes, hi-fidelity mock ups, to a working prototype in Webflow.
We then converted the site from Webflow to Shopify where they can have more power controlling their inventory and marketing efforts.
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