How can we elevate a skincare brand through Digital Marketing?
About the client
LATHER is an eco-conscious skincare and wellness brand in Pasadena, CA. Their goal is to make products with natural and unique ingredients not offered in the conventional market. Under Kristen Merry, we created a series of 7 e-mails on-boarding new prospects to the LATHER brand.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
LATHER was re-launching their new e-commerce site from Magneto to Shopify, and I assisted with the entirety of the website's digital media. I was in close communication with the developer to ensure that the website matched our hi-res mocks.
Previous Site Design
Updated Site Design
Evergreen Email Series
We created a series of 7 emails that introduced the LATHER brand and offerings. We had to make sure the emails were responsive both on desktop and mobile screens.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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Webflow Dev
Lather
Deliverables
E-mail Templates
Credits
Lather
LATHER is an eco-conscious skincare and wellness brand in Pasadena, CA. Their goal is to make products with natural and unique ingredients not offered in the conventional market. Under Kristen Merry, we created a series of 7 e-mails on-boarding new prospects to the LATHER brand.
How can we elevate a skincare brand through Digital Marketing?
Website Relaunch
LATHER was re-launching their new e-commerce site from Magneto to Shopify, and I assisted with the entirety of the website's digital media. I was in close communication with the developer to ensure that the website matched our hi-res mocks.
Previous Site Design
Updated Site Design
Evergreen Email Series
We created a series of 7 emails that introduced the LATHER brand and offerings. We had to make sure the emails were responsive both on desktop and mobile screens.
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