How can we refresh the brand while simplifying the customer journey?
About the client
EZ-ACCESS provides nationwide solutions to those with limited mobility. They approached PaitDigital wanting to revamp their existing site to re-haul the site's product navigation, increase customer conversion, and to increase on-screen retention.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The team at EZ-ACCESS wanted to completely re-design their customer experience. We opted for a cleaner, easier to navigate homepage that immediately gave the user to browse by four categories: Residential, Commercial, Industrial, and Recreation.
Custom Webflow Development
Product Page
We also focused heavily on building custom CMS collections for the products. We wanted to give specific and detailed information for each product so the customer would find all the information they would need before contacting the team directly.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
NEXT PROJECT
Drypt
EZ-Access
Deliverables
Art Direction, Website Design, Webflow Development
Credits
PaitDigital
EZ-ACCESS provides nationwide solutions to those with limited mobility. They approached PaitDigital wanting to revamp their existing site to re-haul the site's product navigation, increase customer conversion, and to increase on-screen retention.
How can we refresh the brand while simplifying the customer journey?
The team at EZ-ACCESS wanted to completely re-design their customer experience. We opted for a cleaner, easier to navigate homepage that immediately gave the user to browse by four categories: Residential, Commercial, Industrial, and Recreation.
Custom Webflow Development
Product Page
We also focused heavily on building custom CMS collections for the products. We wanted to give specific and detailed information for each product so the customer would find all the information they would need before contacting the team directly.
